Building Brands in the Indian Market
By:Tapan Kumar Panda
Published on 2004 by Excel Books India
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
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Book ID of Building Brands in the Indian Market's Books is zLsxQ7BXk9cC, Book which was written byTapan Kumar Pandahave ETAG "SbuYIsRPf24"
Book which was published by Excel Books India since 2004 have ISBNs, ISBN 13 Code is 9788174463913 and ISBN 10 Code is 8174463917
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